Project: AURA Spa & Wellness

The Concept A visual identity crafted for a sanctuary. Drawing inspiration from the quiet radiance of "golden hour," the AURA brand language blends ethereal warmth with the grounding textures of nature. The design does not just identify the space; it sets the atmosphere—an invitation to exhale, characterized by champagne gold tones, soft light, and tactile elegance.

Deliverables

• Visual Identity System: Primary logo, responsive icons, and custom typography.

• Materiality & Palette: Curation of warm neutrals, gold foil textures, and natural finishes.

• Brand Collateral: Luxury stationery suite including letterheads, welcome cards, and menus.

• Guest Experience: Branded application on textiles (robes, towels, slippers) and spa amenities.

• Environmental Art Direction: Mood setting for interiors, signage, and atmospheric photography.